An End to the McDonald's Doctrine
Scott McLemee smartly points out that with the recent conflict with Georgia and Russia, another one of Thomas Friedman’s sterling insights about globalization has been tossed into the dustbin of history:
One minor casualty of the recent conflict in Georgia was the doctrine of peace through McGlobalization — a belief first elaborated by Thomas Friedman in 1999, and left in ruins on August 8, when Russian troops moved into South Ossetia. “No two countries that both had McDonald’s had fought a war against each other since each got its McDonald’s,” wrote Friedman in The Lexus and the Olive Tree (Farrar, Straus, and Giroux). ... McDonald’s opened in Russia in 1990 — a milestone of perestroika, if ever there were one. And Georgia will celebrate the tenth anniversary of its first Micky D’s early next year, assuming anybody feels up for it. So much for Friedman’s theory. Presumably it could be retooled ex post facto (“two countries with Pizza Huts have never had a thermonuclear conflict,” anyone?) but that really seems like cheating.