Books I Will Buy
From the promotional copy:
White Sox fans were overcome with euphoria when their beloved team won after eighty-eight years of failure, and the long-suffering Red Sox Nation finally received their vindication in 2004. Now the Cubs are the only “cursed” team left: The team has repeatedly made the playoffs without ever winning the World Series for the last ninety-nine years, and yet thousands who bleed Cubbie blue pack Wrigley Field for every game. The reasons why ardent sports fans in Chicago and around the world buy expensive game tickets and memorabilia, fill stadiums, and live and die by their team’s fortunes is the subject of Your Brain on Cubs, an engaging study that delves into why sports engender such passionate emotions in us all.