Revenue Up, Profits Down
Ezra on the surge:
Imagine you have a failing business. And I promise to turn it around and make you a profit. And the way I do that is begin selling all your products for less money. And so people begin buying more. A year later, I come to you, and tell you that my plan worked perfectly, sales are way up! And you reply that you're not only still losing money, you're losing even more money, and wasn't the point of this to make a profit? And then I say, again, but don't you see how much sales have gone up?